Customer Reviews for

Mobile Marketing Playbook

Average Rating 3.5
( 16 )
Rating Distribution

5 Star

(4)

4 Star

(4)

3 Star

(3)

2 Star

(2)

1 Star

(3)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 16 Customer Reviews
Page 1 of 1
  • Anonymous

    Posted December 15, 2011

    Great overview and perspective

    This book touches on all the relevent topics related to mobile and how it all ties in. A must read for anyone looking to tap in to the mobile advertising space for you or your clients.

    Was this review helpful? Yes  No   Report this review
  • Posted November 21, 2011

    Great starting point

    Reading the Mobile Marketing Playbook truly feels like thumbing through a carefully detailed and well thought-out strategy for influencing a consumer¿s behavior from his or her cell phone. This book was authored by the capable staff at 360i, a digital marketing agency with years of experience creating digital campaigns for Fortune 500 companies. Written at the end of 2010 the Mobile Marketing Playbook draws on observations from the boom of iPhone and Android based devices. By noting at the outset, and at multiple points throughout the book, that every year is predicted to be ¿the year of mobile¿, the Mobile Marketing Playbook inserts itself into the timeline of digital media as an important book to have around.
    Though I have been a mobile phone user for years, there were quite a few points that 360i brought up that surprised me. For example, the book dedicates a chapter to marketing through searches on mobile devices. The search engine optimization (SEO) principles that generally work on browsers on a desktop might be different on a smaller, more mobile screen. The book advises that marketers ¿get to the point faster¿ since mobile users aren¿t searching for a leisurely perusal of a website. Mobile users are in motion, and need their information as soon as possible. Additionally, smaller screens and touchier keyboards mean that searchers keep their query character count short. This can drastically change the SEO strategy. Using points like these, the authors of this book proved that they were approaching new mobile media analytically and practically.
    I was disappointed that there weren¿t more anecdotes that exemplified how the book¿s advice helped 360i with its mobile marketing efforts, but the logic provided is sound. The authors also used a number of studies by reputable firms like Nielsen and Merkle to prove its main points. Every chapter was framed by statistics, like the chapter on social mobile marketing, which begins, ¿more than 150 million people access Facebook from mobile devices each month,¿ which is a statistic provided by Facebook.
    This book outlines a clear-cut strategy for its audience of marketing professionals. Using a combination of sensible goals, cited statistics and the credibility that comes from years of experience, as well as outside interviews contributed by working professionals, 360i¿s Mobile Marketing Playbook is an excellent resource for those looking to beef up their marketing efforts with mobile outreach. However, this book briefly glosses over some of the very real pitfalls of mobile marketing in the very last chapter. Issues such as the incredible speed at which mobile technologies are changing, the resources marketing departments need to invest to make a mobile marketing campaign successful and the fact that ¿the year of mobile¿ might have already happened don¿t get nearly as much attention as they should.
    Despite this oversight, 350i¿s Mobile Marketing Playbook provides a good overview for those interested in trying out mobile marketing. Its industry specific predictions and case studies are invaluable guidance in the quickly changing world of mobile technologies.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 8, 2010

    No text was provided for this review.

  • Anonymous

    Posted February 3, 2011

    No text was provided for this review.

  • Anonymous

    Posted February 1, 2011

    No text was provided for this review.

  • Anonymous

    Posted October 8, 2011

    No text was provided for this review.

  • Anonymous

    Posted December 1, 2010

    No text was provided for this review.

  • Anonymous

    Posted November 25, 2010

    No text was provided for this review.

  • Anonymous

    Posted March 6, 2012

    No text was provided for this review.

  • Anonymous

    Posted January 13, 2011

    No text was provided for this review.

  • Anonymous

    Posted January 8, 2011

    No text was provided for this review.

  • Anonymous

    Posted October 5, 2011

    No text was provided for this review.

  • Anonymous

    Posted February 15, 2011

    No text was provided for this review.

  • Anonymous

    Posted April 9, 2011

    No text was provided for this review.

  • Anonymous

    Posted January 22, 2011

    No text was provided for this review.

  • Anonymous

    Posted May 20, 2011

    No text was provided for this review.

Sort by: Showing all of 16 Customer Reviews
Page 1 of 1