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Posted May 9, 2008
A Very Impressive Book!
Just got my book yesterday. On my first pass it looks very impressive. A ton of stuff to read and learn! My background is in direct marketing. So the web analytics and advertising measurement pieces are the key take away for me. The 'Jargon Alerts' throughout the book were worth the buy for me already. Look forward to applying the online-offline metrics for my clients.
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