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Posted March 22, 2007
Excellent Book for Business Bloggers
Naked Conversations by Robert Scoble and Shel Israel seems like it was written with the Active Rain blogger in mind. This book is all about business blogging and how it is THE way to communicate with your intended audience. Why is blogging the best way for a business to communicate? Think about what 'advertising' means to you. What do you picture -- a TV commercial? A magazine ad? Maybe even a website or a virtual tour. What's the main problem with each of those? There is no TWO WAY CONVERSATION happening with any of them. Mainstream advertising is about talking 'at' people. Blogs let you converse with people. Blogging blows the lid off of 'shut up and listen to me' advertising. A blog welcomes you in. A blog makes room for you in the conversation. People want to talk. It is a basic human need, to be heard. You'll never hear a response if you talk to your TV. But leave a comment on a blog, and chances are you'll hear back from the blogger. Blogging is affordable. All it costs you is time. In a world where everyone seems to have their hand out, this is a refreshing change. Your blog is available to anyone in the world with computer access. Even the largest postcard mailing you'd ever dream of can't do that -- and certainly not for free! Having a blog may allow you to reduce your spending on advertising. The 'fresh pages' that are a direct result of blogging raises your SEO like nothing else. People will find you faster if only you take the time to blog. As a Realtor, blogging for business makes perfect sense. You are an independent contractor, your business is your own. Speaking in your own voice in your blog lets people know you in a way no other form of advertising could ever allow. Realtors sometimes bounce from one agency to another. It's should be important to you that people remember YOU, and blogging accomplishes this with gusto!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted May 1, 2006
How ¿ and why ¿ to be a business blogger
Successful blogger Robert Scoble and co-author Shel Israel push people in business to get involved with blogging as a means of communication and of staying on top of conversations that affect their companies. The authors summarize blogging¿s history and provide examples of how companies have benefited from it, including interviews with high-ranking corporate bloggers. Their easy-to-read and easy-to-understand writing style ensures that even those who know little about blogging can grasp it. The book covers how to blog and how to participate in conversations, rather than always talking and never listening. We recommend it to businesspeople who blog or are thinking about it, and to executives who want to know why blogging is important and how it can build their companies¿ bottom line.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.