Customer Reviews for

Never Cold Call Again: Achieve Sales Greatness Without Cold Calling

Average Rating 2.5
( 17 )
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Sort by: Showing all of 17 Customer Reviews
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  • Anonymous

    Posted June 13, 2006

    If you have another line of employment lined up.

    The title of this book will draw attention from those not willing to do what it takes to be successful in sales. Cold calling is a science, which includes a plan, a script, and persistence. Those not willing to cold-call will not be successful in sales, unless they are fed pre-qualified leads. Let's rename this book the lazy man's guide to sales disaster. I have tried it many ways, but cold calling with a plan and technique is what gets you started until you build a reputation that will allow you to network and gain referrals. Sales is a hands on gig, sorry.

    5 out of 6 people found this review helpful.

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  • Anonymous

    Posted September 11, 2008

    Too much fluff!

    I agree with his principles but this book 'beats around the bush'. Yes, cold calling is the worst way to prospect and is a miserable way to prospect, but for goodness sakes, fella! Say your piece and be done with it. This book should have been no more than ten or twelve pages. Special Note: In addition, Frank tends to send a lot of 'offers' that are worthless come-ons from others like him. More fluff.

    4 out of 5 people found this review helpful.

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  • Anonymous

    Posted October 6, 2006

    No Thanks

    This book could have been 10 pages and contained the same amount of information. I believe it was fluffed up to make a full-sized book.

    3 out of 4 people found this review helpful.

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  • Anonymous

    Posted October 1, 2006

    Cold Reading/AComplete Time Waster

    Think about the five worst movies you've ever seen! Never Cold Call Again ranks as one of the worst business books I have ever read. The author spends too much time in the first three chapters giving examples why 'cold calling' doesn't work. In addition he tries to discredit the sales process by accusing the sales methodology of tracking who is in the sales funnel as irrelevant. Frank Rumbaukas preaches time management in the sales process but wastes the readers time with continued redundancies. I do not recommend reading this book let alone purchasing it.

    3 out of 4 people found this review helpful.

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  • Posted February 20, 2010

    A Good Start

    Its is very easy to understand and useful for those whose last experience in selling was doing cold calls. There is something about someone else telling through a book what we already know about networking. The only thing I found missing, was a broader explanation of key elements on current strategies. I would have found more useful this book with actual examples of his new techniques. This book is a good start.

    1 out of 2 people found this review helpful.

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  • Anonymous

    Posted November 2, 2006

    Best sales book ever

    This book lays out, plain and simple, a very effective 'how-to' series of steps that anyone who sells for a living can use, immediately to generate leads. I can see where the old dictator managers would not like this book. After all, their entire ego depends on ordering their sales reps around to make 100 cold calls a day. However, for those who want results and who base their success on results, and not on how many cold calls they make every day to satisfy their ego, this book is the answer. This is the best sales book I've ever read, and I've read dozens, mainly because this is effective information that can be utilized immediately and effectively.

    1 out of 2 people found this review helpful.

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