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No Logo: Taking Aim at the Brand Bullies

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  • Anonymous

    Posted June 21, 2001

    Marketing gone mad

    There are four parts to this book: 'No Space' (on the branding and 'logo-fication' of every square inch of empty space); 'No Choice' (on how mergers, acquisitions and enormous marketing campaigns have scorched the competitive landscape); 'No Jobs' (on how companies have completely eradicated job security and even job dignity, leaving only disposable 'McJobs'); and 'No Logo' (on how culture jammers and the anti-corporate movement is growing increasingly strong and connected). Each and every one of these four parts is absolutely fascinating. The book is well-organized and clearly thought out. It is a very interesting read; the author has obviously done her homework and has set everything out in laymans' terms to make it all the more readable. I'm not so sure that simple e-mail lists are quite the 'connected revolution' that she is talking about, but then again, I haven't seen what she's seen with my own eyes. Nevertheless, this book is TREMENDOUSLY eye-opening. You'll never look at your Nikes in quite the same way. (Incidentally, there is a companion website, www.nologo.org, which was opened after the book's release. There you will find a news board and extensive discussion fora. I highly recommend visiting it.)

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  • Anonymous

    Posted March 12, 2001

    No logo!

    The book takes you on journey, showing you some serious issues from a variety of perspectives. It demonstrates the already obvious intrusiveness of advertising. How the brand has become the most important post industrial 'product' being marketed today. How marketing has worked its way into the collective conciousness of our society. Corporations pay a lot of money to be seen as 'cool' by our kids, kids wear brand logo's like they're a religious icon. Cool used to mean 'unique' but marketers have taken over the definition of 'cool', now it means spoon fed zombie to a TV comercial. Then it gets into the dangers of big business abroad, how free trade agreements are giving corporations greater power than ever to exploit forgien labour and leave the home from in North America with nothing but service oriented jobs. After all, corporations are already interested in 'brand' not any product, manufactuering takes a back seat, its an unfortuneate side effect of the brand. Then, it gets into what we can do about it. How the tides of public opinion might be turning against WallMart type corporations with their slash and burn mentality, turning downtown areas into ghost towns. The stock market rogue warriors are coming more and more into contempt by the general public, after all, the average working man in North America is every bit the victim of a young girl working in a Nike sweatshop. Hopefully she is right. Hopefully corporations will find it just as fashionable and profitable to be socially concious contributors to the societies in which they operate. This book should be read by every man and woman in North America

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