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Now Pitching for the Yankees: Spinning the News for Mickey, Billy and George

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  • Anonymous

    Posted August 2, 2001

    Yankee Dog Days Lovingly Remembered

    I enjoyed Marty Appel's newest book about his NY Yankee experience. I especially enjoyed reading about Marty's mentor Bob Fishel. Fishel is one of great PR men in professional team sports. The stories that Marty chose regarding Fishel will make this book memorable for Yankee fans and sports management professionals. Appel also gives us the inside look at life before George Steinbrenner as well as the first few years of The Boss tenure as owner of the Yankees. Marty also has plenty of stories regarding life on the road with the Yankees. Many involving Yankee players and the newspaper beat writers who traveled with the ball club. For those of you baby boomers who loved the Yankees during the down years(1965-1976) you will find this book entertaining and informative....

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  • Anonymous

    Posted June 25, 2001

    Behind the Scenes View from New York Yankees P.R. 1968-1977

    Summary: Although billed as a memoir about doing P.R. for the New York Yankees, much of the book is actually concerned with the author's life before and after the Yankees. Those sections are much less interesting, and the book would have been improved if they had been left out or severely edited. Mr. Appel begins with a 'gee whiz it's the Yankees' attitude, but gradually tells the downside of many people involved with the Yankees through his personal anecdotes of working with them. If you like your Yankee stars untarnished, you might wish you had skipped this book. On the other hand, you will find out about many kindnesses that players and management did that will be new to you. If you like to know about the warts and all, this book will be very rewarding for you. Review: In a brief foreword, Yogi Berra vouches for Mr. Appel. 'He's one of the good ones in baseball.' You will come away with the same impression, because Mr. Appel seems to be one of those people who goes out of his way to be nice and helpful. One of the last sections in the book describes Mr. Appel's work on behalf of Yogi's museum. Although Mr. Appel grew up in Brooklyn, he became a Yankee fan . . . largely by mistake. He loved underdogs, and became conscious of major league baseball in the year that the Dodgers beat the Yankees in the World Series. He didn't realize the the Yankees usually won in the cross-borough rivalry. Young people can learn a lot from his persistence. Mr. Appel entered and won many publicity contests that the Yankees sponsored. He sent an unsolicited letter looking for a job while a sophomore on college, and his past contacts helped him make a good impression. As a result, he was soon answering Mickey Mantle's fan mail. Although you will enjoy reading about Mr. Appel's career, it is his insights into the people involved in baseball that will draw you to this book. His work included organizing the Old Timer's game each year. This meant coming into contact with many Hall of Fame Yankees as well as the current players. What he didn't learn directly, he often gained from clubhouse stories. Many of these are shared in this book about Babe Ruth, Mickey Mantle, Roger Maris, Joe DiMaggio, Billy Martin, Casey Stengel, Reggie Jackson, Phil Rizzuto, Gabe Paul, George Steinbrenner, and Yogi Berra among a cast of many others who were not Yankee greats. You will also get lots of background details on George Steinbrenner's many trades including how the departure of the traded player and the arrival of the new player were handled (or more often, mishandled). Anything you wanted to know about Mr. Steinbrenner's hair policies will also be uncovered here by Mr. Appel's tipping of the cap. Clearly, baseball can be a relationship filled with grace or a dirty business filled with ego and temper. You will see both sides in this excellent tale from the front office. If you are a Yankee fan, you really should read this book. It will add to your knowledge about your heroes . . . unless you don't want to know any more about their weaknesses. Unless you are fascinated by Mr. Appel's career, you can probably skip the chapters after 'I Almost Lose Reggie for the Yankees.' These involve some Yankee stories, but mostly cover Mr. Appel's book projects, work on behalf of Yankee broadcasting, his work in the baseball head office, World Team Tennis, promoting Topps cards, and helping to organize the Atlanta Olympics. These sections lacked the inherent interest to me that the earlier chapters contained. After you finish enjoying this book, think about how having friendly relations with others opens up the possibility for having more wonderful experiences. How can you emulate Mr. Appel's example of being as helpful as possible, without sacrificing your own values? Be rich in human connections! Donald Mitchell, co-author of The Irresistible Growth Enterprise and The 2,000 Percent Solution

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