OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion

Interesting Information - Lacked explanation.

I was very intrigued by this book - hell, I read it in one day. However, many of the facts that Conley mentions in OBD are simply just mentioned and not explained. Conley mentions subconscious advertising and the arrow in the FedEx symbol that EVERYONE knows about, right? Wrong. Luckily, I learned about the arrow subtly interjected into the FedEx logo between the E and the x. I learned about this my senior year of high school, but today, as a college senior, many people are ASTONISHED to learn about that type of subconscious branding and logos. This is just one example of Conley's vagueness.

When looking at the information, this book is great. Conley does a great job of showing how a brand infiltrates every aspect of our lives - from our personal mission statement and objective, to our city's logo. Its crazy.

A great, re-enforcing read for those with a background. Slightly confusing without one.