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Posted July 15, 2007
Must read for China bound Americans
James MacGregor's book captures alot of the unchanging realities of doing business in the world's most volitile and expanding market. Yes China is changing --but one of the bloodiest civil wars in history..the Great Proletariate Cultural revolution was unable to wipe out imbedded characteristics of Chinese businessmen and women. MacGregor's book gives one concrete examples of what to watch for and what to avoid. In this century--any company worldwide will be either working with the Chinese or be facing competitive ,survival pressures from the Chinese. In either case---being informed is the first step towards success READ This Book.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted November 23, 2006
good case studies
One of the better books on doing biz with China. Gives very detailed case studies of foreign operations inside China. Very interesting read, though somewhat weak on general issues.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted December 8, 2005
A factual and practical guide to doing business in China
Books are often written from the memory. However, the best books are those that are written from experience. One Billion Customers by James McGregor beautifully paints the chaotic Chinese business environment in a systematic and chronological manner. Being in China when it was undergoing vast changes in its system and sitting in the passenger's seat through the journey, the author has brought with him valuable lessons and insights in doing business with China. This book is a must read for all who plan to do ventures in China and its people.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.