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One Billion Customers: Lessons from the Front Lines of Doing Business in China

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  • Anonymous

    Posted July 15, 2007

    Must read for China bound Americans

    James MacGregor's book captures alot of the unchanging realities of doing business in the world's most volitile and expanding market. Yes China is changing --but one of the bloodiest civil wars in history..the Great Proletariate Cultural revolution was unable to wipe out imbedded characteristics of Chinese businessmen and women. MacGregor's book gives one concrete examples of what to watch for and what to avoid. In this century--any company worldwide will be either working with the Chinese or be facing competitive ,survival pressures from the Chinese. In either case---being informed is the first step towards success READ This Book.

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  • Anonymous

    Posted December 8, 2005

    A factual and practical guide to doing business in China

    Books are often written from the memory. However, the best books are those that are written from experience. One Billion Customers by James McGregor beautifully paints the chaotic Chinese business environment in a systematic and chronological manner. Being in China when it was undergoing vast changes in its system and sitting in the passenger's seat through the journey, the author has brought with him valuable lessons and insights in doing business with China. This book is a must read for all who plan to do ventures in China and its people.

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