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Open Brand: When Push Comes to Pull in a Web-Made World

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jrsedivy

Posted November 3, 2008

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Consistent Branding by Example

The first thought that comes to mind when I consider The Open Brand is consistency. Everything from the font size, color scheme, and layout are all consistently soft and modern and appear to form a brand unto its own. I am in the process of developing a branding company and this look and feel is definitely consistent with what I am looking for. The Open Brand provides a perfect mix of theory, defined jargon, and practical examples. A must read for anyone interested in modern branding and how to apply open branding concepts.
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