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Posted May 4, 2012
For those who view optimization as a marketing tactic, this book
For those who view optimization as a marketing tactic, this book is for you. Odden challenges the traditional view of 'optimization' and paints the picture of how businesses can more effectively target, reach and influence key audiences through a wholistic, customer centric approach to creating and sharing content. You will walk away from this book with a stronger sense of customer empathy and fresh outlook on your marketing plan.
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