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The Other 90%: How to Unlock Your Vast Untapped Potential for Leadership and Life

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  • Anonymous

    Posted May 15, 2007

    Generous Wisdom

    I found this book very captivating. The author of this book did a very good job capturing the very essence of his youth. This book did not lack at all with ideas. It leads you to do a lot of soul searching. It also leads you to question your self and to examine more closely certain aspects in your life and in the life of others. However, I must say that the enormous amount of interaction between the author and his grandfather passing down wisdom each and every moment will age you a bit as you read on. The author does not lack at all in the diciplines of philosophy. The book also leads you to interact with it. You will be influenced to take some serious notes that will lead you to other studies and soul searching explorations. You will definitely find some new and interesting things to test and take in internally in your life and in the life of others.

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  • Anonymous

    Posted February 9, 2003

    A Very Mixed Bag

    The Other 90% starts off with some very good ideas and ambitions. No one can argue with trying to get more out of life. But this book suffers from a lack of reasoning. For example, on page 55 the author says that he wished when people said "hello" they would "honor the greatest in each other" and that "every human being has greatness inside." But just two pages later he admits "he who praises everybody praises nobody." Perhaps the author was thinking with his heart or gut, two other organs he believes as capable of thought as the brain. For those who really want to unlock the "other 90%" in their lives, I'd recommend "Atlas Shrugged" by Ayn Rand instead.

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  • Anonymous

    Posted November 21, 2001

    Only Ideas

    It has some good points like the human brain has a tendency to avoid new challenges and to focus on negative events. However, the author explains those two points, which I stated with a sentence, covering about 50 pages. IN other words, there is no point of reading the first 50 pages of the book if you understand the first sentence of my review. The title exagerates the importance of the book's message.

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  • Anonymous

    Posted September 5, 2001


    I first heard about this book thru Enterpreneur magazine. When i went to buy the book it was actually located in the buisness section instead of the self-help section. I highly recommend this book to anyone who doesn't mind learning from other people's experiences. The points made in this book can be applied to any situation you are dealing with, whether it is buisness or personal. the book doesn't dive into psychobabble, it offers lots of techniques & suggestions for dealing with pressure. It is very inspiring and really gets you to think more deeply about your goals, your dreams, how you want to live your life, and ultimately find happiness in whatever you accomplish. This book is unique and very positive. I will definitely keep this book close by, especially when things get a little too hectic.

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  • Anonymous

    Posted May 10, 2001

    Well Articulated, Proven Ways to Improve Performance!

    If you only read and apply one book this year, I suggest that it be this one. This book deserves more than five stars for being the most effective book I have seen for drawing on scientific evidence of how the mind and body work to point the way to optimum performance. The book benefits from having a few simple points to make, nicely connected to each other. The points are beautifully illuminated by personal stories in many cases that make the concepts easier to grasp and remember. Think of this book as the life planning and management equivalent of Live Right 4 Your Type. 'The next frontier is not only in front of you, it is inside of you.' For many years, children were told that humans use only 10 percent of their brains. This factoid is often associated with a suggestion to shut off the television and read a book. Scientific studies have built on that kind of observation to estimate that humans now function at only one ten-thousandth of their potential. So we need to set our sights higher, and focus our attention in ways that will close that enormous gap. Dr. Cooper points to four keystones, in this order: Trust, energy, farsightedness, and nerve. Trust is built around the notion of focusing on being exceptional and encouraging that trait in others. Rather than just an exhortation, Dr. Cooper presents proven tools. For example, you can get out of the rut that your mind encourages by asking yourself questions every week. 'What's the most exceptional thing you've done this week?' 'What's the most exceptional thing you're going to do next week?' He also points out how a confluence of how your mind, heart, and gut respond provides better direction than any one alone, and he provides the scientific background for that observation. Psychologically, we also do better when we focus on accomplishment rather than competition. So the way we set our goals is important. Frankly, the section on trust cuts through the underbrush of theories about how to improve much better than any other book I have read. Everyone else who writes about self-help is just opinion and personal experience by comparison. The energy keystone is all about taking timely action to pursue what you now perceive is possible. This section is useful and accurate but is much less original and compelling than the trust keystone. The farsightedness keystone is very effective in making the fundamental point that unless you strive for big things, you will only achieve the little things you pursue. Here is the source of most of the missed potential in our lives. Often the biggest steps forward are the easiest. We simply don't think about taking them. I especially liked the encouragement to hope irrationally, as a way to trigger your mind to find opportunities and solutions that you would otherwise miss. The final keystone is nerve, and it may be the second most important one. Almost everyone I know has some big dreams and ambitions. Few act on those dreams and ambitions because they lack the nerve. The processes described basically focus on creating habits of pushing the envelope and becoming more comfortable with that approach. It does this in a positive way. 'Care as if everything depends on your caring' is the advice I liked the best. If you are pursuing something that is part of who you are, following that exhortation should not be hard. If you are not doing something you identify with so closely, you need to create a closer alignment among your identity, dreams, and activities. After you have finished reading and planning how to apply what you have just learned in this book, may I suggest that you then assume that you can do ten times as much as what you just concluded you could? I suspect that many improved ideas will occur to you, when you take this leap. If that process works for you, do it again! Assume you know how to do everything perfectly from experience or observations in another area, and you will usually find that you are righ

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  • Anonymous

    Posted February 26, 2012

    No text was provided for this review.

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