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Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo, and Other Search Engines

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  • Anonymous

    Posted July 8, 2005

    PAY PER CLICK BIBLE - IT'S ALL HERE

    After completing this book written by the brothers Mordkovich, I have come away with a complete understanding of the PPC (pay per click) industry and the many pitfalls and problems that businesses face in promoting their web sites through this venue. This book steers you in the right direction regarding your campaign after giving a comprehensive overview of the industry and how to go about setting up your ad campaign. The chapter on 'click fraud' alone gives a sobering look at the challenges that the PPC industry faces and does not try to 'sugar coat' the truth about where the industry is headed. Without hesitation I highly recommened this book if you would like a complete education on the PPC industry, setting up an ad campaign and avoiding the most common mistakes made. An absolute must have for any online business that advertises!

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