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Permission Marketing: Turning Strangers into Friends, and Friends into Customers

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  • Posted January 11, 2012

    Book Writers Also Need Marketing Books

    Permission Marketing
    Turning Strangers into Friends and Friends into Customers
    Seth Godin © 1999
    Simon and Schuster, NY
    ISBN 0-684-85636-0
    242 pp. plus index (hdbk)

    Godin calls traditional marketing advertising ‘clutter’, an attempt to grab attention. He rightly says this expensive method seldom works. Instead, his plan has marketers receiving potential buyers permission to contact them with information about products. To gain that permission, benefits must be offered that gain the necessary permission.
    Godin explains the strategies of this type of marketing, as well as the advantages and difficulties. He relates successful permission marketing by magazines and companies such as Starbucks and various restaurants and grocery stores with their ‘members cards’.
    This type of marketing requires personal attention to individual buyers, but the internet and multiple-response soft-ware makes the process possible.
    Some of Seth Godin’s books seem like rewrites of common information, but this one does give an interesting view of better marketing methods.

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  • Posted April 6, 2009

    Top Notch Book On The Subject

    I plan on implementing many of his ideas into my website. This is the new (Web 2.0) way to more effectively get your message across to the customer without alienating them.

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  • Anonymous

    Posted May 14, 2007

    A reviewer

    Refreshing! As a marketing consultant, it's very important for me to keep a fresh perspective and not get lost in the scheme of the-ever-changing world of marketing.

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  • Anonymous

    Posted March 20, 2002

    An Approach Which Touches The Hearts of Men & Women!

    My heart gives a hearty amen to this approach. Permission marketing is people affirming, non-pushing and giving versus taking!

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  • Anonymous

    Posted July 3, 2001

    A Lightning Bolt in the Clear Blue Sky

    What a remarkable and refreshing perspective on how to gain consumer attention, generate anticipation and attain customer loyalty. I read this book after seeing it in the 'also read' section of another title I was searching for. It melded flawlessly with a marketing solution and philosophy I believed in and had long been trying to create for a product. The book goes beyond marketing into customer service, retention, and recurring sales. I believe it dovetails seamlessly into the sales technique of 'solution selling'. Definitely, a must read for those who believe that how you treat a customer is important from the very beginning. It all comes down to respect. Respect his time, his intelliegence and his loyalty.

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  • Anonymous

    Posted January 4, 2000

    Heavy on Hype....

    A decent book for those who know little about the topic, it is pretty heavy on the hype of 'permission marketing'. Hardly a new concept, Seth Godin's world-centric view is a repackaging of good ol' relationship-based selling. Nonetheless, if you are looking for a quick read that will give you a sense of how things *can* work in Internet marketing, you might want to check it out.

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    Posted January 23, 2010

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    Posted March 27, 2011

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    Posted July 28, 2009

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  • Anonymous

    Posted September 22, 2009

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  • Anonymous

    Posted June 17, 2010

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