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Perspectives on Social Media Marketing

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  • Posted March 21, 2011

    The book delivers exactly what it says - Perspectives whether you work on the brand side or the branding side it will be a great resource for you.

    For once you can judge a book by the cover and if it is a topic that interests you or your organization then pick it up and start reading today. The great thing about the book is that it's broken up into 89 topics and each topic is addressed by both the brand perspective and the agency perspective. While a number of times the perspectives are very similar, there are definitely diverging perspectives and also different resources recommended for each perspective.

    The book has tons of links to reference material, tools, blogs and includes good anecdotal points as well. While some of the resources may become outdated quickly, it still will serve on the main intent which is to provide two perspectives on social media marketing. Engagement and conversation is a lot of what you'll hear, but more than buzzwords you'll get a glimpse of the experience in social media both the brand and agency perspective provide.

    Whether you are just getting started in social media or are a seasoned veteran, this book will probably give you more than one "ah hah" moments as you jump in to this fast-paced and ever changing world of social media marketing.

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