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Posted December 12, 2003
Not a magic ticket
I was hoping that this book would be 'the' magic ticket. I didn't realize how hard it would be to implement the concepts I learned. It definitely worked though. I¿m converting far beyond my critical expectations. It caused me to use the creative side I never new I had. So I guess I have to thank these guys. If you are willing to put in the effort and learn to convert traffic ¿ This book is a must have.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted December 9, 2003
Don¿t judge this book by its cover
I was disappointed by the authors¿ insistence that this was a copywriting book. Perhaps half the book is good solid copywriting tips and techniques but the other half is about online sales. The cover is sort of plain so who could have guessed that I would find detailed explanation of how to sell in the online medium, scientific data about how people actually behave online, how to create buying momentum and much more hands on practical information. I would recommend the book to anyone (especially marketers) who wants to persuade businesses or consumer to buy from them online but they should change the cover.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted March 17, 2009
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