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Posted December 29, 2001
A must reading for effective marketing communication
As Drucker said , there are two basic functions in a business : marketing & innovation. The key ingredient to a successful marketing is to get your product / service across to the right customer. ' Positioning ' is a classic to show us how to do so.
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Posted January 30, 2005
How to out think your competition.
I found this book to be enlightening. It explains ways to position successfully. On the other side it also shows how ineffective product naming can erode away at an already successful brand. The book brought up several ideas and ways of thinking that could very easily be overlooked. I would recommend this book not only to marketing people, but I am also going to recommend this book to some of our clients. I think this will help get everyone on the same page so we can start a powerful and effective campaign.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted November 24, 2013
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