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Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time

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  • Anonymous

    Posted March 29, 2009

    Howard Schultz: A Legend

    I felt like this was a decent book. I love how Howard Schultz started with nothing from his childhood and then ended up with the largest coffee store around the world. It is very inspiring how he had a dream and turned it into reality. He was very passionate in what he did the blossomed throughout his work. It took a lot of time and effort to make Starbucks what it is today and it amazes me that one person did this. Howard was very driven and made many personal sacrifices. I look up to him for that! He was even very kind heart the way he treated his employees, trying to give them something to start a life with. I know he wanted to create an atmosphere where someone, like his dad, could support a family. I believe many employers could learn from him. He is a strong leader who would do anything to make his visions come true.
    Howard showed the true beauty of coffee to Americans that changed our perspective on it. I thank him for that because now I am more knowledgeable on the coffee itself just from reading this book. I liked how he showed the owners what they really needed to do to make Starbucks a true success by turning it into a more restaurant style café. They should have given Howard the benefit of the doubt when he traveled to Italy and studied the espresso bars there. Howard realized what a huge success they were over seas and he wanted to bring that to the Untied States. He took a risk by doing that but look at where he is today, a successful entrepreneur. I feel like Howard made the right choice because having a restaurant style café sets the mood where people can come together a chat over a nice cup of coffee.
    I would recommend this book to anyone who takes an interest in business or the Starbucks Company itself. It goes behind the scenes of what many don't know about how to build a company.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 15, 2014

    "How I did it" for Starbucks lovers.

    Nobody loves Starbucks like Howard Schultz & this book proves it. At the end of the world there'll be cockroaches & old Starbucks buildings. Its not that the writing is so great but it was fun to read about the corporate culture at Starbucks & how the company fought conventional thinking to become the coffee giant that it is both here in the USA & across the world. Schultz is the kind of boss we'd all wish we could work for.

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  • Anonymous

    Posted November 12, 2008

    Pour Your Heart Into It

    This book is called ¿Pour your heart into it¿ by Howard Schultz. It is a book about a small coffee business that became known world wide. It was located in Seattle, Washington that consists of two owners that started a small business by introducing fine coffee and coffee beans. The main character was Howard Schultz who was a business manager for another company in New York. During his business trip he found this coffee shop that drew him in by the aroma of coffee. He liked the idea of how the two owners handled the coffee shop but he had more ideas and goals how to make it know world wide. He later became a CEO of Starbucks. He also talked about how he went through so many challenging moments. He talked to investors by giving them a percentage of the investments to help him achieve in his business. Many people supported him because they believed that he will make it happened. In the book it talked about the steps of how to become a very successful person by pouring your heart into it. He meant that you have to enjoy in what you are doing in the business because that will take you afar from others. I really enjoyed this book because it made me realize that anything is possible to become a successful person or successful business owner. You have to be able to achieve in a certain category that you enjoy what you do, to get to where you want to be and take that risk.

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  • Anonymous

    Posted August 8, 2005

    Great Coffee, Good Book

    I'm not as fawning as some of the other reviewers here since I found the book's relentless rah-rah attitude a bit tiresome at times. Nonetheless, it is a great story about a great company. What may be most inspiring is Schultz's design for Starbucks' structure came in many ways from his experience of what his father did not have as a worker. That Starbucks' outstanding success was testament to Schultz's father's failures is also amazing.

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  • Anonymous

    Posted March 1, 2001

    Coffee Culture

    I am studying organizational communication. I also have a severe love affair going on with coffee so I decided that a book about Starbucks should be the best of both worlds for me. This was an excellent example of how corporate culture can influence an organization. Schultz sought to create a 'coffee experience'. It was not about how to sell a lot of expensive coffee quickly. He wanted to create a place for people to socialize and experience new gourmet coffees that they had never had before. Also, he created a different type of work environment. This was not the classic beaurucratic heirarchy. The 'partners' at Starbucks were given stock options, higher than average wages and a feeling of being part of the company. From what Schultz says, it seems that the employees are truly treated as partners instead of 'employees'. He also tells about how the company seeks to give back to the communities that it is in. Starbucks also seeks to be diverse and appeal to different people, which is very important as it rapidly grows. Schultz also tells about the things that have gone wrong. Throughout the book, the tone is very optimistic and inspiring. It seems that this proves that a company can care about people and still be successful. If this is truly the way this company operates, it would be a very enjoyable place to work and Starbucks will be around for many years to come.

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  • Anonymous

    Posted June 1, 2010

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  • Anonymous

    Posted October 16, 2008

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