Priceless: The Myth of Fair Value (and How to Take Advantage of It)

A jolt to your thinking

The prose can be dry, and the material may not be organized in the most efficient manner, but the subject matter is important for anyone who buys or sells anything. The idea that prices are an intangible concept for buyers is something everyone should understand. While I wouldn't recommend the book to everyone, I think it is a bit tedious at parts, those who have an interest should definitely read it. William Poundstone spends a lot of time talking about anchoring, the magic of 9 and other items of pricing that are so important. He even offers some tips on how to avoid being manipulated by pricing strategies. This is one of those books that you might not think will influence you, but once you read it and then go out to any store, yard sale, or auction, you will start recognizing many of the concepts outlined.

2 out of 2 people found this review helpful.

A Real Eye-Opener

This book has two markets: the consumer trying to understand today's marketing (and not get scammed!) and the businessperson looking to price effectively. There's a lot of good material, in short, snappy chapters with anecdotes and examples everyone can relate to. A fast, fun read, one you'll remember a long time.

2 out of 2 people found this review helpful.

Did not find interesting

Bored with too great a detail. Had to put the book down.

0 out of 2 people found this review helpful.

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