Customer Reviews for

Purple Cow: Transform Your Business by Being Remarkable

Average Rating 4.5
( 80 )
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Sort by: Showing 41 – 60 of 81 Customer Reviews
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  • Anonymous

    Posted May 13, 2003

    'Puple Cow' stands out from the herd!

    I was very motivated to read Seth Godin's latest offering on how to make your company or product stand out from the crowd. I am in the midst of re-branding a service-related company, and wanted to hear what Seth had to say about overcoming the information and advertising overload that washes over us every hour of every day. I was able to read this little gem in one sitting, and came away with a head full of ideas about how to make my company noticed 'like a Purple Cow in a pasture full of brown cows.' While he offers no truly revolutionary ideas, Seth does an effective job of setting the concept of the Purple Cow in the context of a rapidly changing marketplace in which it is no longer sufficient to be 'very good.' The book is populated with stories and memorable case studies of creative entrepreneurs who found a way to be remarkable - from a French bread baker to Dutch Boy Paint. I have invested in bulk copies of this book that I am sharing with colleagues at work and with clients. I plan to milk the ideas I found in 'Purple Cow' for all they are worth in making my own company outstanding and memorable.

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  • Anonymous

    Posted April 26, 2003

    The best the timid can hope for is to be unnoticed.

    I love reading books that stretch the thinking of business. So many companies are content with where they are and who they are. But some authors are on a crusade to change the landscape of the business world. To wake people up and make them realize that a revolution could be underway if they just opened their eyes. Seth Godin is one of those authors and Purple Cow is remarkable in every way imaginable. As Seth writes, 'If you're remarkable, then it's likely that some people won't like you. That's part of the definition of remarkable. Nobody gets unanimous praise -- ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.' I'm sure Purple Cow is going to receive plenty of criticism from those scared of the future. But the book is remarkable, so that should be expected. Pick up a copy and see for yourself.

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  • Anonymous

    Posted April 22, 2003

    Bovine Divine

    One of those books that won't let you put it down. Seth's principles resounded - build it Purple and they will come. Safe doesn't compete; nor should it. The minute I closed this book, I stopped trying to market my product and began to build it Purple.

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  • Anonymous

    Posted April 22, 2003

    The most original book ever!

    I have never stumbled upon such a revolutionary book. The ideas that it conveys are universal and useful for EVERYONE. I highly recommend this book for anyone who wants to stand out in a world of more than 6 million people. When reading this I kept thinking to myself, 'This is so true!' I literally had to force myself to stop reading because I had to study for an exam. The book is short enough to read in one sitting and you never get bored. Godin supplies you with refreshing ideas about being a Purple Cow and then he gives you more than enough examples of companies and people to help you understand. This book is truly inspiring! It makes you want to go out and get noticed!

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  • Anonymous

    Posted March 27, 2003

    MOOOOOVELOUS! ENERGIZING MARKETING MANIFESTO

    A great source of inspiration and ideas for new ways of thinking about marketing strategy. What worked 15 minutes ago won't work now. Be remarkable or be irrelevant. This is a great book to give colleagues and clients who are innovation-challenged because it explains their fate if they fail to innovate. And if you were lucky enough to participate in the Fast Company Purple Cow promo and received your copy in the Purple Cow milk carton - you're gonna be alright. Ideas! Ideas! Ideas! I can't get enough of them or inspiration that leads me to more of them, and this is definitely inspiration. By the way, I'm on page 112!

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  • Anonymous

    Posted April 10, 2003

    Got Purple?

    Just as the other early-reviewer, I was able to snap-up a copy via FastCompany's promotion of this book. Godin's been a favorite of mine since I read Idea Virus and Red Fez, so it was a no-brainer to realize I'd like this book too. Godin definitely practices what he preaches -- my copy of the book arrived inside a purple milk carton! How purple is THAT cow?? It's an excellent book with great examples of how other companies like DutchBoy Paints and Krispy Kreme are painting their cows purple. The REALLY neat thing is that it's NOT a how-to book. No one can tell you how to find your Purple Cow, that's a hunt you have to undertake on your own... but with Godin's new book, at least you can find their hoof-prints. Get this book -- it's waaay PURPLE!

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    Posted August 17, 2011

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