Purpose: The Starting Point of Great Companies

A meaningful guide to discovering and implementing your company¿s mission

While billions of people go to work daily, few have any sense of the ideals that drive their companies. That¿s no surprise. Few companies have any. Enter Nikos Mourkogiannis, with this inspirational and informative book on one of the business world¿s biggest problems. Companies without a purpose are rudderless, which is a problem for shareholders, employees, suppliers and customers. ¿Purpose¿ is a difficult concept to explain because it is so abstract, but patient readers will benefit from Mourkogiannis¿ insights and research. He occasionally gets bogged down in philosophical discussion, which he has trouble connecting to his profiles of purposeful business leaders. Nevertheless, his detours are tolerable, since they ultimately lead you to a new view of leadership. We recommend this study to CEOs, aspiring CEOs and iconoclastic business students.