Customer Reviews for

Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

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  • Posted August 16, 2011

    more from this reviewer

    How to plan and conduct marketing and public relations in here-and-now real time

    "Real-time" marketing calls for promotion and public relations activities that move as fast as contemporary business. Time-consuming planning and procedures must yield to rapid action and reaction. Online news business and marketing expert David Meerman Scott explains how to plan and conduct marketing and public relations activities that move as quickly as the audience they seek and the competition they have to beat. getAbstract recommends Scott as a trusty guide for leading the uninitiated through the online marketing wilderness. His book offers much for businesspeople, especially marketers, who want to develop implementation in real time. Now.

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  • Posted November 28, 2010

    Recommended

    This is an excellent book. I use it in my own business and found it to be very helpful. I also use Michael Patrick's Blueprint for Billionaires.

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  • Posted November 6, 2010

    Highly Recommended - Real-Time PR: A Must-Have Mindset for Staff & Clients

    I was at Barnes & Noble on Tuesday, November 2, 2010 to buy David Meerman Scott's new book, Real-Time Marketing and PR. It's the first time I bought a book on its launch day. David's book is just timely and invaluable - a "must-read" for anyone and everyone in the marketing and public relations business. David talks about proven and practical steps to take marketing and PR into real-time. He references his past life working on the institutional trading floor of an investment bank in the mid-80s. The trading floor is where the traders made their big bucks by acting quickly on the information in front of their screens.

    Fast forward to 2010. With the 24/7 flood of actionable information coming in from all directions - both traditional and new, the real-time mind-set is a "must-have" and is more important than ever.

    His book got me thinking about the people we hire and the clients we serve.

    Who we hire
    David's book validates one of qualities I seek in the PR people I hire. It's the same quality that large agencies want too. PR firms look to fill positions with people who have a sense of "urgency". Urgency here is not the same as hyperactivity or hyperintensity. I agree with David's thinking and will now update my thinking and look for candidates with a "real-time thinking and attitude." The best marketing and PR people see opportunity and move quicly to get the buy-in they need to make it happen before the window closes.

    Can you think of examples of this? How do you think this piece of information can help you in your interviews with public relations firms? Can you think of friends who move and think in real-time? Can you think of those who don't? Can adopting a "real-time thinking and attitude" give you an advantage over other candidates seeking PR positions?

    The clients we serve
    David says that "typical companies only draw from experiences in the distant past" and "...only plan business far into the future".

    What about NOW?

    David says that "few companies operate effectively in the present" where they can or are free to "plan for now" and "react to now".

    David includes many examples of how companies benefited and gained just by paying attention and jumping/participating in conversations taking place now...without the typical delay associated with legal review or disclosure committee sign-off. Yes, this is an area that may require more in-depth discussion between public relations and corporate counsel.

    Is your company moving in real-time? Do you have systems in place to allow you to respond in a timely manner? Can you think of examples when real-time thinking could help or hurt a situation? How long does it take for your respond to challenging public situations? What needs to change to make it easier to move? How fast do you respond to your the ideas sent by your public relations firm?

    Have a look at David's book, a must-read for all marketing and PR people.

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