Customer Reviews for

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Average Rating 4.5
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  • Posted November 10, 2008

    I Also Recommend:

    Guy Kawasaki strikes again

    Yet another fantastic "Course in Entrepreneurship" by Mr. Kawasaki. I've read two of his other books, and am glad that I have them to review to while working on my startup. Many authors fall in the category of "I couldn't do X, so I'll write about X instead." Guy has forgotten more about entrepreneurship and venture capital than most people will ever know. His books have already enabled me to sidestep more than a few pitfalls in the process. His prose is simple to understand, and the messages taught in the book are approachable.<BR/><BR/>If you intend to start up your own business -- don't bother unless you read this book first. The lessons learned will not only save you weeks or months of effort, they will enable you to develop a much better company ready to take on the world.<BR/><BR/>I look forward to his next book -- whenever that might be.

    2 out of 2 people found this review helpful.

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  • Posted June 15, 2011

    more from this reviewer

    Common-sense techniques to keep your new business thriving.

    Entrepreneurs face terrible odds. Conceiving a new idea for a business and raising the start-up funds is hard. Executing your business plan is harder. "The reality of most businesses is that after a short honeymoon period.everything seems to go wrong." The typical new business encounters problems such as slumping sales, unexpected expenses and personnel issues. Limited support from venture capitalists, management consultants, lawyers and other professionals compound the challenges facing developing companies. While their products and services may be different, many fledgling firms share common problems. Preparing for likely stresses is the best way to contain them. Despite some material that might soon be outdated and a somewhat salty style, getAbstract recommends this book to entrepreneurs seeking advice based on experience and uncommon sense.

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  • Posted August 24, 2009

    The Guy Kawasaki Interview

    Guy speaks openly and honestly about this book, and his current ventures in an August, 2009 BusinessCast Podcast interview. Check out the 15 minute special here: http://bit.ly/1rYrd

    Was this review helpful? Yes  No   Report this review
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