Customer Reviews for

Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation

Average Rating 4.5
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  • Posted November 1, 2013

    If You're New To Innovation This Book Will Help

    As someone who spends a lot of time innovating, I was expecting more originality in a book on innovation. This book is a compilation of how companies have made discoveries. The red threads are nothing new or ground-breaking. However, if you haven't been in the innovative mindset, it does an excellent job of breaking down the process and giving you starting points. I'd recommend this book for anyone that wants to break out of their old way of thinking.

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  • Anonymous

    Posted March 11, 2013

    New ideas aren't enough on their own. Kaye is a problem solver

    New ideas aren't enough on their own.

    Kaye is a problem solver of a different sort. Like all innovators, she thrives on new ideas, but recognizes that new ideas and products are only valuable if they connect to the ordinary problems of everyday life. And that requires a deep understanding of cultural codes, an emotional intelligence about our unspoken, underlying needs and desires. Technology is critical but can only take you so far. Figuring out why and how we behave as we do enables the innovator to find the "red threads" that connect new products to real people and make new ideas worth pursuing.

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  • Anonymous

    Posted March 4, 2013

    There are so many great ideas in Debra Kaye¿s Red Thread Thinkin

    There are so many great ideas in Debra Kaye’s Red Thread Thinking, but the most encouraging one may be its core message, that innovation is not reserved for a few special people or people of a certain age or economic class.  Kaye makes a convincing argument for our individual power to develop our ideas to bring value to consumers, jobs to workers, and profit for our businesses – no matter who we are, where we live, or what life stage we’re in.  

    I’ve read a lot of books on innovation, and Red Thread Thinking is one of the few to demystify it, and break innovation down in a practical way.  In doing so, Red Thread Thinking solves one of the biggest problems of the would-be innovator, which is taking a great idea from a collection of loose filaments floating around in your head into a tightly woven fabric – a real thing that can be taken to market.   

    This is the book for the person who has gone off track at any point along the innovation or any problem-solving process – including those who have an idea but haven’t even written it down yet to someone who has made it to the prototype stage but has become frustrated and derailed by a seemingly disappointing result.  Keep going, says Kaye, and then there are so many tools by which to do this.  Whatever stage you’re at, Red Thread Thinking keeps you moving forward because it provides a holistic way of looking at ideas, at life in fact, that emphasizes improvement and advancement.  I can’t think of anyone who can’t use that kind of information. 

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