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Rengen: The Rise of the Cultural Consumer--and What It Means to Your Business

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  • Anonymous

    Posted August 28, 2007

    Visionary Book with Great Lessons

    I bought this book because I was curious about the cultural consumer. I learned a lot about that in the book, but the book is really about much more. It is a cultural analysis that goes way deeper. It opened my eyes and explained a lot of what I am seeing in my own business and social circles. People are really wanting to be marketed like their smart, discerning individuals. The chapter on RenGen aethetics was bang on useful. But the chapter on the Absolut Vodka case study read like a thriller, that is if you are in marketing. Which I am. Paul Vey

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