Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation
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Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation

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  • Posted February 1, 2010

    more from this reviewer

    Savvy guide to reorganizing your business operations

    Business architect Ric Merrifield says many executives get hung up on the "hows" of running a firm: the techniques, tactics and technologies their companies use to operate. In the process, they fail to focus on the all-important "whats" of their enterprises, that is, central functions like manufacturing quality products, fulfilling orders, satisfying customers and so on. Lost in superfluous details, these leaders can't see their real priorities. Merrifield says that for many such executives, basic rethinking is in order. In this book, he explains how to take a fresh look at your business to identify and prioritize your core activities. Although the metaphorical overload of "whats" and "hows" might make you want to ask, "Who's on first?" this is a solid take on leading innovation. getAbstract recommends it to any executives who suspect they may need to refocus or broaden their perspectives about their organizations.

    4 out of 4 people found this review helpful.

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  • Anonymous

    Posted October 8, 2012

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  • Anonymous

    Posted May 25, 2012

    Very brief and uncreative

    This book is literally a few handful of pages long and seems to be targeted to a specific situation. It takes precious time to explain words that don't need any explanation at all. Also, the reviews state that someone else has reviewed the book but I have seen no other reviews at all. Hmmmmm?

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

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