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Reverse Innovation: Create Far From Home, Win Everywhere

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  • Posted July 24, 2012

    more from this reviewer

    This lovely, persuasive work couples the focused repetition of a

    This lovely, persuasive work couples the focused repetition of a good textbook with the lively style of an entertaining article. Academics and authors Vijay Govindarajan and Chris Trimble show how to harness "reverse innovation," in which firms create products for and in emerging economies that lead to innovative goods for the developed world. The authors provide enticing data about the quick growth of developing economies compared to slower growth in developed economies. getAbstract recommends this accessible treatise to executives at companies with a global presence and to those interested in cultural differences, creativity and diversity.

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  • Posted April 25, 2012

    One of the most interesting book

    Just finished reading “Reverse Innovation: Create Far From Home, Win Everywhere” by Prof.Govindarajan and Prof. Trimble. One of the most interesting books I have ever read. A fascinating book delineating genuinely faced innovation dilemmas and mistakes. Ambitious entrepreneurs and business managers who want to be at cutting edge of technology management should go through it. The manner in which authors have tried to correlate key innovative concepts with live examples imparts message very eloquently. It is going to set up new benchmarks in Innovation. A must read book for all academicians and practitioners!

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  • Posted April 22, 2012

    A path-breaking book on ‘Innovation’. The idea of re

    A path-breaking book on ‘Innovation’. The idea of reverse innovation is captured and articulated so lucidly and objectively that it would have enormous industry application and greatly benefit the individuals, corporations and the academia. Kudos to Prof. Govindarajan and Prof. Trimble!! A must read!!!

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