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Posted April 3, 2007
This is a short, nifty sales training primer presented in an informal style. It consists of some 44 chapters with each chapter averaging three or four pages in length. Each chapter uses selling situations to illustrate a marketing principle or lesson. The book is jam-packed with techniques and tools great salespeople use to place themselves in the uppermost tier of the sales profession. Some topics covered include prospecting, appointment-setting, overcoming sales objections, closing orders, and evaluating business relationships. While covering these and other selling topics, the author dissipates long-held, unproductive selling procedures. Fox, a marketing consultant, has done a superb job in distilling successful selling concepts and practices from what he considers the great rainmakers or marketers. The book¿s basic premise is to educate the salesperson so that he can educate the prospect or buyer. The author firmly believes that it¿s the lack of information on the buyer¿s part that presents the greatest deterrent to making a sale.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted April 5, 2006
A straightforward shower of sales advice
Sales pro Jeffrey J. Fox¿s book is informative, inspirational, short and easy to read - a powerful package for sales professionals or sales managers, particularly those who need to build expertise and experience. Fox focuses on how a determined sales representative can transform himself or herself into a 'Rainmaker,' an unbeatable, successful salesperson. Each chapter contains a central idea, such as how to get a sale, how to get an appointment or how to present proposals. Short examples scattered throughout the book show how real rainmakers earned their stripes. This accessible book should be part of any salesperson¿s background or refresher reading list. We also recommend this book to sales managers and trainers, and to staffers who meets customers on the front lines. After all, everyone wants to know how to make it rain.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted March 21, 2006
Great topics to get the mind flowing
Jeffery J. Fox has a concise style about his writing that is both helpful and enjoyable to read. The tips in this book are from his personal experiences and other rainmakers. The ideas offered in this book give basic insight into the rainmakers¿ life and way of thinking. This book is great for self starters, those that need help boosting sales or tips on why sales outcomes may not be favorable.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted March 7, 2012
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