BN.com Gift Guide
Customer Reviews for

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 10 Customer Reviews
Page 1 of 1
  • Posted April 1, 2009

    Social Media Marketing - Broken Down and Easily Digested

    As someone just beginning to explore the world of social media marketing, I found this book incredibly helpful. From the structure to the tone to the real life anecdotes, this book has been a great introduction to this new medium and will serve to be a great resource moving forward.

    I felt the structure of the book flowed nicely, leading marketers through the logical process of engaging in social media. Gillin begins with the research and information gathering stage-learning to understand what and who is out there. He then discusses the importance of finding your audience and determining your topic, content and voice to be able to continuously engage that audience. He rounds out the conversation by explaining the nuances of measuring the impact of a social media campaign and reflecting on the changes marketers have faced and will continue to face.

    The conversational tone of the entire book not only made it an easy read, but it also proved a major point that Gillin was making throughout the book-when using social media, it is all about finding and speaking with your own voice. He was able to speak to beginners without skimping on the details-an excellent exercise for those involved in social media conversations.

    Though the structure was logical and the tone was appealing, the most helpful and relevant aspect of the book for me was the collection of anecdotes sprinkled throughout. Gillan consistently provided real life examples of the platforms, ideas and caveats about which he wrote. The combination of success and horror stories help to define the boundaries of how and where to run a social media campaign.

    While there is quite a bit that can be taken away from this book, the learnings that most resonated with me were:
    -You need to be able to lose control. Get rid of the sales pitch and make it a conversation. I work at an advertising agency, where we are used to creating a perfected campaign with the carefully chosen copy and imagery. When it comes to social media, you do not have the luxury of being able to control all of these elements.
    -The definition of "viral" is relative. Going "viral" means different things to different companies and you don't necessarily need a million views for a campaign to be deemed a success-you just need to hit your target audience.
    -It is important for everyone in an organization to be involved in (or at least aware of) a social media campaign in one form or another. Traditional advertising is created and then sent out. Social media is something that needs to be continuously updated and maintained by the organization itself.

    In all, this is a great book to read if you do not have any experience in social media marketing. It is certainly a resource that I will reference as I continue to explore the world of social media.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted March 30, 2009

    more from this reviewer

    You call that Secrets?

    Secrets of Social Media Marketing

    It will get you exciting about social media, if you're not already. But don't expect a lot of secrets from this book. Paul Gillin has written a general overview with very little insight. It seems every book now tells you secrets, but they're really just excerpts or take-aways. An example of a secret is "The best technology is not usually the best choice." Hardly a secret.

    Gillin's "The New Influencers" was much better. I think Gillin does succeed when he stumbles upon an idea and then thinks about it. However he does a lot of reporting: Digg does this; Delicious does this; etc. All of this reporting is a good introduction, but it's far from a secret.

    In Chapter 2 (Making Choices), he writes about making choices and how you're better to get in and make mistakes now because this whole social media scene is chaos now, but what better way to figure it out. Lead with business objectives, he says. This is good. Chapter 3 is about listening and learning too.

    Then Gillin throws out some advice and gives examples of his advice in action in Chapter 4 and 5. I think he means "relationships matter" use them. Get to know others and use the voice of people in your organization to help carry your message. This is good advice.

    The best chapter is chapter 6. Gillin hits on the heart of why social media is so exciting and popular: The individual is the center of their community. He adds, "People use social networking to connect with people not brands. They resist or resent when marketers intrude on conversations." I wish he focused the book on being more insightful like this chapter.

    Later Gillin goes on to show examples of on-line conversations by giving an example of how Nikon had great success using Flickr for their Stunning Gallery campaign. It worked because both the consumer and the company both gained value with a shared love of photography. I really enjoyed his chapter (Niche Innovators) on special interest or vertical categories of social media. Clearly we should be thinking about our business objective. Smaller communities mean tighter conversations.

    In "Measuring results", the book tries to get a grasp of where to start measuring your work. He's not so strong here and often ends up quoting others at length, like Katie Paine from her book called, "Measuring Public Relations." She called for clear definitions of objectives, criteria and benchmarking. It's just good common sense. Gillian is convinced that you have to model what success will look like.

    If Gillin is right that the only two sins of new media world is fear and inaction, his inspiration but not his lack of deep insight should be enough to get you acting. As he says, "Keep it simple, make it personal and give people a reason to pass it on."

    1 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted April 1, 2009

    Succinct, humorous and timely...

    Too often, those of us on technology marketing teams fall into the trap of spending far too much time focusing on our own social media tools, technologies and strategies - and not enough time on the bigger picture of the dramatic implications of the social media advances happening all around us. I've found Paul Gillin's "Secret's of Social Media Marketing" to be a much-needed 'heads up', a step-by-step common sense blueprint for anyone who's moving, at whatever speed, into this vast, powerful communication phenomenon. Paul's style is relaxed and conversational as he draws the reader in, page after page, with often humorous anecdotes of the successes and failures of companies as they implement social marketing strategies - all ending with a what to do - and more importantly what not to do - moral to the story. Not only are the social media giants like FaceBook, YouTube and Digg are a part of his conversation but equal billing is given to the niche players like StumbleUpon, Reddit and Squidoo.
    My advice? Grab a copy, and one for a colleague. You might even be surprised by a mention of a project that you're involved in - as I was!

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted April 13, 2010

    No text was provided for this review.

  • Anonymous

    Posted January 10, 2010

    No text was provided for this review.

  • Anonymous

    Posted August 7, 2009

    No text was provided for this review.

  • Anonymous

    Posted June 21, 2009

    No text was provided for this review.

  • Anonymous

    Posted April 30, 2009

    No text was provided for this review.

  • Anonymous

    Posted July 25, 2009

    No text was provided for this review.

  • Anonymous

    Posted June 24, 2009

    No text was provided for this review.

Sort by: Showing all of 10 Customer Reviews
Page 1 of 1