Selling the Invisible: A Field Guide to Modern Marketing
Product Details
Customer Reviews for

Selling the Invisible: A Field Guide to Modern Marketing

Average Rating 4.5
( 8 )
Rating Distribution

5 Star

(4)

4 Star

(2)

3 Star

(2)

2 Star

(0)

1 Star

(0)

Your Rating:

Review Guidelines
Add Recommendations
Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 4 reviews with 5 star rating   See All Ratings
Page 1 of 1

  • Anonymous

    Posted December 14, 2010

    One of my favorite books on marketing

    This is an excellent book. It is short and to the point. I love his way of thinking about things, and there are tons of ideas in here on how to grow your business. Focuses on service businesses. I reread this every few months.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted May 19, 2007

    Very practical, realistic 'service' focused book

    Harry Beckwith has a way of getting right down to the bottom line. My favorite chapter is: Marketing Is Not a Department! As a marketing consultant, it's my job to hlep my service business clients embrace the wholeness of marketing a service business.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted December 10, 2005

    Hints to make you think, reflect, and act

    I read the book in 1999. What caught my attention was the product: service. I enjoyed and found I was not the only one who perceived focus groups and other instruments not working for the intended purpose. In 2000 I read the book again and created a list of ideas per chapter. I understood better the difference between a toothpaste product and a dentist service one. I am reading it again. This book makes one reflect and see things from a different perspective which promotes imagination and creativity in how to do marketing. It is short and down to the point the author wants the reader to pay attention to.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted June 13, 2000

    A Book for Every Customer Service Manager

    The book is a comprehensive, yet, easy to read guide to achieve excelent customer service and satisfaction. The book leads the reader via practical narrations into practical actions and results. We are buying copies to all of our Customer Service Managers.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.
Sort by: Showing all of 4 reviews with 5 star rating   See All Ratings
Page 1 of 1