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SEO Warrior (Animal Guide Series)

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  • Posted October 30, 2010

    more from this reviewer

    Highly Recommended SEO Book!

    This is a very heavy book (detailed) on Search Optimization written by John I. Jerkovic, published by O'Reilly. Lots to take in. You cannot read this book in one gulp. You really need to spread it out over time. As a result of reading "some" of this book, I've already made some slight changes to my web site. In the old days, you could put in all of these META tags and key words to get the search engines to see your web site. That is no longer entirely true. You'd better rethink that approach; it is much more complex and has become a true science. You have to take specific and concrete steps to ensure that your web site will come up on top of all the thousands of thousands already out there. SEO Warrior first states how to come up with an easy to remember domain name, no more than two or three words in length. That's simple. Google may be the top search engine in North America, but not so in other regions of the world. You need to target your audience carefully. This means also that you will have to understand how other search engines work, based on the target audience's location. Search engines are continually indexing. Some search engines actually contain several billion indexed documents. Web content continues to grow at astronomical rates. This further underlines the importance of determining some optimization strategies to ensure that your business, or other, web sites are the first few at the top of the indexing. Chapter 3 on Website essentials is very importance. John covers simple things you can do to improve your website, such as using thumbnail photos instead of full-blown photos which increase loading time. Use clear links, make sure your Title tags are carefully thought out, Titles need to be relevant to the page copy, make sure that the words found in the title tag are also found in the page copy, think out the keywords you will use in the Page URL, fully optimize the META tag, use key words in the page copy, review keyword proximity, and so on. You can use Microsoft Word's thesaurus as your keyword research tool. Google provides several keyword-oriented tools that you can use for SEO. These include the Google AdWords Keyword Tool, Google Sets, Google Trends and Google Insights for Search. All of these are free and are very useful for obtaining keyword suggestions. This book, as I said, is a heavy book. There is plenty here to keep you very busy for at least six months. I am glad I have this book. I will make definite use of it. The author of SEO Warrior, John Jerkovic, did an excellent job in writing this SEO book.

    3 out of 3 people found this review helpful.

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