Silver Lining: Your Guide to Innovating in a Downturn

Innovation manual focusing on economic change

During economic downtimes, most corporate strategists feel like burying their heads in the sand and forgetting about innovating until the storm has passed. Scott D. Anthony recommends doing the opposite. In this fun, practical book on innovation, he explains how to maintain optimistic, entrepreneurial activities - including ongoing innovation - when the going gets tough. However, the lessons that Anthony draws from times of great economic upheaval are useful any time and anywhere. He focuses on the structural, strategic issues surrounding innovation, such as how to plan for it, organize it and make budget cuts in ways that still support it. His material on how to profit by innovating for the low end of the market is particularly apt. getAbstract recommends this accessible, applicable book to leaders who want to innovate now more than ever.