Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas

Tidbits and insights from best-selling author Seth Godin

These collected entries that best-selling marketing author Seth Godin gleaned from his blog offer a variety of world-of-work musings, from the reasons benchmarking can boost employee performance to the nature of hard work and the challenge of change. Godin himself warns that this is not a dense, researched report, but a compilation of bright ideas, inspirations and tales from the work of business. His fairly random assortment of observations includes some that are interesting, clever and useful, though perhaps not independently book-worthy (or they would be books), and others that are a bit breezy and insubstantial. He suggests reading a few pages until you find a juicy segment and coming back another day for a new sip. getAbstract thinks that's just the right recommendation.

Everything You Need to Know

Hi, I am a Bzzagent. This means I get to try new things and then give my opinion of it to others. My recent assignment was to read 'Small is the New Big' by Seth Godin. I really have enjoyed reading his insights into everyday things. Most of it is common sense and you will catch youself shaking your head 'yes' as you read it. Hope you enjoy his rants as much as I have.

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