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Social Media Marketing: Strategies for Engaging in Facebook, Twitter and Other Social Media

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  • Posted September 7, 2010

    Struck Gold!

    I am a full-time consultant within the search and social marketing landscape, and needless to say I am someone who is very familiar with the idea of using social networking sites as vehicles for driving conversation, engagement, and ultimately revenue for business purposes. I found this book to be an amazing read; one that everyone, novice or expert, should have on their bookshelf for education and reference. I believe readers will find great value in learning how to develop strategies and goals, to find conversations that are happening around their company, products, and services, to engage, and to define and measure success. My favorite chapter in the book came pretty early. Chapter 3, "Goals need to Be Defined", features valuable insights on ways companies can measure the success of their social marketing efforts. In my opinion, setting predefined goals and measuring success according to those goals is the most important detail when running a social marketing campaign. However, it is also the one detail that I believe is most overlooked. In this chapter, the author does a superb job breaking down what seemed like an unlimited number of metrics a company could use to measure social media - several of which were even new to me. I 100% endorse this book, and recommend it to anyone in, or looking to get into, the social media space. I was personally able to attain several "golden nuggets" during the couple of hours it took me to read this book. I have altered my ongoing personal and professional social media efforts because of it.

    1 out of 1 people found this review helpful.

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  • Posted January 19, 2011

    Everything You Always Wanted To Know About Social Media Marketing & Then Some!

    I love Liana! She's a smart cookie. Her approach to Social Media Marketing is practical and powerful. Whether you're a seasoned Social Media practitioner or just learning the Social Media ropes, I suggest you do yourself a favor and pick this book up.

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  • Posted December 29, 2010

    Highly Recommended!

    This book is an amazing find and worth every penny. Most def an easy read, but invaluable to everyone; from small business owners to mega corporations. This book is a must for every bookshelf as a reference guide.

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  • Posted August 26, 2010

    Stay ahead in the social media game

    I have taken numerous classes related to social media, and none could wrap up everything this book gave me. This book is useful for large corporations to small businesses and even individuals who may just be looking to market themselves through a blog. When I first got this book, I went straight to the chapter, "Bloggers Have No Boundaries." It seems that everybody has a blog these days, and this chapter was most insightful for me.

    This book gives you all of the tips you need to get started, and to stay ahead in the social media marketing game. It will help you determine who your social media expert should be within your company, and explain how every employee plays a part in a company's social media strategy. There are great real-life examples of what to do - and what not to do - when it comes to social media and your business. The chapters are quick, easy reads and well organized.

    The final chapter sums up the book nicely and gives clear explanations on what you should do next. This book is a must-read for anyone interested in marketing.

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