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Space Race: An Inside View of the Future of Communications Planning

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  • Anonymous

    Posted January 26, 2006

    Ignore at your peril

    Whilst the industry talks about comms planning ad nauseum, Jim Taylor is probably the first to actually laid down how he see the industry evolving over the next 15 years or so. Their will be winners - and their will be losers - that's for certain. Written without bias and with cut through candour from experts cross industry, Jim Taylor's assessment of the future may just well be right. Intriguing for all - downright worrying for some. The best marketing book to surface in years.

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