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Posted September 7, 2012
Doesn't live up to its subtitle, but I'm still glad I read it.
I wanted to love this book. But I read every word, and the valuable parts could have been condensed down into a few pages.
The first problem with the book is that it suffers from the same syndrome as most self-help books, in that it uses the first third of the book to convince us why we need the book.
Much of the rest of the book seems almost an advertisement for the author's other ventures. She states many times over what her "Spark and Hustle" seminars are all about and that so many successful women have thanked her over and over for their content--without sharing much of that content here in the book, it seems.
Sometimes, in highlighted boxes, she mentions other people's businesses. We're told that So-and-so does such-and-such in this-or-that city--but not why they're getting a shout out. The author doesn't connect that person to what she's just said. The reader thinks at first that the highlighted box will contain a relevant example illustrating a concept the author has just introduced, but no, it's just an advert, really, because it's just a friend of hers or someone who does her taxes or website, etc.
Now, the author does give some good advice, but much of that is unsupported by anything other than her own experiences, very little of which is relevant to people trying to start other any other types of businesses. The author has access to many entrepreneurs, and it would have been so much better if she'd included examples of how those women (and men) had done X thing, of how they had applied what she'd taught them and how it had helped them. Instead, she tells us that she did X thing--and then she doesn't tell us how it helped her--apart from a few specific instances, and that's where I come to another unpleasant aspect of this book, the author's use of name dropping. It's not enough for her to say she worked for network news anchors. No, she's got to mention those anchors. Multiple times. And once, when the author does illustrate a concept appropriately with a relevant anecdote from her own experience--that idea that one must find courage and speak up to ask favors--she dwells on it because it involves a particular famous person, going into excruciating detail: where they were when she asked, how she knew the person, her feelings before asking the person for a favor, even how much her son likes the other person's son and how ~they~ met. It felt like she was bragging that she knew the lady. Not because those details weren't interesting, but because they didn't match the rest of the book, and they didn't do anything to support the title.
So, okay, I've sort of ranted here. And I'm terribly sorry I can't be a little more positive. All in all, I'm glad I read the book, but I probably should have been a little more choosy. There are a lot of books out there for beginning entrepreneurs, and while this one was an okay read, and I feel I got something out of it, I ~am~ launching a business, and I probably could have spent the same amount of time reading something else (I read this one while on the treadmill at the gym) to greater benefit.
Ultimately, this book does not live up to its subtitle; it will not tell you how to "launch and grow your small business now." This book does give some good advice, but you must wade through many pages of superfluous material to get to the good stuff. There are better books out there. I hope this one gets a reboot. It could be really great.
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Posted February 13, 2014
Posted July 15, 2012
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Posted June 29, 2012
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