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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

Average Rating 4
( 16 )
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  • Posted May 27, 2009

    more from this reviewer

    Even the book is part of the experience - with its own Cup Sleeve

    Over the past few years Starbucks has become associated with coffee and the coffee house experience like Kleenex is with facial tissue. Starbucks has brought a huge change to the coffee industry and how Americans understand coffee. Many people will decry Starbucks as a monolith of burnt beans and bitter blends, and while I say to each his own, there is something special about the company behind the Siren.

    This book provides an overarching understanding of what drives Starbucks from its product lines, to the experience of its customers in their stores and how Starbucks connects to the communities that their stores are located in and from where their coffee is grown. Starbucks markets itself more than just a cup of coffee. The $2 Venti drip coffee is an entry key into its experiences in their stores.

    Working in Barnes & Noble Cafe and reading this book I understand how Starbucks has become the new "Cheers." Calling it the "Third Place" Starbucks-esque locations are where people meet up for relaxation or work. Their business model is being the place where people know you name, drink and face.

    A must read for anyone thinking of opening their own business or even just working in retail.

    2 out of 2 people found this review helpful.

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  • Anonymous

    Posted March 29, 2007

    Insightful, inspiring, practical guide to business and life

    I expected this to be a book limited to what made Starbucks successful but to by 'surprise and delight' it caused me to look at myself and my business very differently. The Starbucks Experience also offered me leadership ideas from the top levels to the frontline of a rare American/International business. A MUST MUST read!

    2 out of 2 people found this review helpful.

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  • Anonymous

    Posted March 29, 2007

    A reviewer

    Starbucks executives claim that the company's customer-friendly, socially responsible policies amount to a new business model, and author Joseph A. Michelli generally agrees. Certainly the company has been innovative and wildly successful. Unfortunately, Michelli's decaffeinated, artificially sweetened account of Starbuck's retailing prowess often reads as though the writer is giving a boost to the company's PR department ¿ and the book cover design doesn't help, with its Starbucks signature colors, logo (dutifully trademarked, as is every mention of every cup of Frappucino®) and inset of the brown, corrugated paper the company uses for cupholders. Some of Michelli's examples of Starbucks' caring policies are banal ¿ opening early or providing a free cup of tea are not major innovations, nor are they transferable examples. Yet the book usefully illustrates how far good service and community relations can go. Each chapter provides a readers' guide and sidebars about how to apply Starbucks principles to your business. We recommend sipping it for applicable tips and interesting stories.

    1 out of 2 people found this review helpful.

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  • Posted April 27, 2012

    more from this reviewer

    Everyone is so busy trying to network, make the right connection

    Everyone is so busy trying to network, make the right connections, finding the best opportunities and looking for the next big deal. Have you ever thought that maybe you should stop, breathe, and take some time to learn from those that have already paved the way for business success? These days with so much technology, we tend to concentrate more on getting the latest, faster speed, and improving our online presence while sacrificing business improvements, lessons learned, best practices, quality, mentoring each other and providing excellent customer service. Starbucks have the answer. Use Starbucks as a business resource to help you move forward.

    The Starbucks Experience is a must have for any business owner.

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  • Posted January 9, 2012

    more from this reviewer

    Nook format in Spanish

    Hola, me gustaría comprar este mismo libro pero en español para Nook.


    Gracias,

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