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Posted August 18, 2014
Reviewed by Jack Magnus for Readers' Favorite Storybranding 2.0
Reviewed by Jack Magnus for Readers' FavoriteWas this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Storybranding 2.0 is a non-fiction guide for marketing and sales professionals written by Jim Signorelli. Signorelli has been in marketing since he was a paperboy who devised ways to increase his number of customers. Storybranding is a technique he’s worked on that focuses on the brand’s reason for being, rather than the attributes of a particular product or service. Signorelli sets out step-by-step instructions to help his readers understand the concept of Storybranding, as well as its increased effectiveness over the traditional marketing techniques that proclaim the excellent virtues of products. A brand with a story has resonance with its customers that goes beyond any particular product. Getting to that level of resonance is a 4-step process which can seem daunting at first glance; however, Signorelli shows through examples and charts exactly how to do it.
I’m a freelance copywriter and was intrigued by the premise of Signorelli’s marketing and sales guide, Storybranding 2.0. I was, quite frankly, blown away by this book. It’s a marvelous guide for copy and creative writers alike. Signorelli’s insights into how to gain an empathetic understanding of both the brand and the prospect are perceptive. How that understanding can build resonance is shared and made accessible through his engaging and interesting prose, examples of real-life brand successes and failures, and techniques. As I read on, I started to think about how I could use Signorelli’s storybranding techniques, and how previous sales strategies might have been more successful had I known about them before.
Storybranding 2.0 is also an enjoyable book to read. It’s very well written, and I found myself reluctant to finish reading. I read on through the appendices where he’s included suggested reading, his blog entries on Storybranding (which are excellent and not to be missed) and his bio. I’m glad I’ve read Storybranding 2.0 and am planning to use the techniques I’ve learned with some current and future projects I’ve got lined up.
Posted June 7, 2014
Reviewed by Mamta Madhavan for Readers' Favorite StoryBranding
Reviewed by Mamta Madhavan for Readers' FavoriteWas this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
StoryBranding (TM) 2.0 (Second Edition) - Creating Stand-Out Brands Through the Purpose of Story by Jim Signorelli is a helpful book that gives great insight into the developing of authentic brands. The author takes you on a step by step process of how to use the power of story telling to connect brands effectively and emotionally with consumers. The author's methodology helps to create a long and lasting relationship with clients. The directions given in the book are useful in helping to lay out branding plans and it helps readers to implement them.
It is an informative book that is very useful for marketers who are keen to know more about the branding process. The 12 archetypes the author tells you to work on are also explained step by step, making it easy to comprehend. Using archetypes to describe the characters of the brand story is extremely helpful when it comes to likes, dislikes, perceptions and a whole lot of other psychological traits relating to behavior. It is quite a unique take on the branding process. The layout to explain the process is excellent and it makes the concept very clear to readers. Stories are always very powerful when it comes to communicating with people. The author does not deviate from the theme during his story telling, which is concise and clear. The graphics in the book are extremely well presented, making it easier to grasp the concept and the ideas.