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Surfing the High Tech Wave: A History of Novell 1980-1990

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  • Posted September 26, 2010

    A Technofiction Review of Surfing the High Tech Wave

    Surfing the High Tech Wave tells the story of a company that grew from 3 million in sales in 1983 to 2 billion in sales in 1992. It rode the crest of an industry it help create, and in the process it made a dozen millionaires. It's a crackling good story! This is the history of Novell Inc., a company that created and defined the local area network industry in the 1980's. It is also the story of the company that preceded Novell, Novell Data Systems, a company that tried and failed, but as it went down in ruins, it laid the foundation from which Novell Inc. rose, phoenix-like. This tale of rise, fall, and rise again provides a wonderful before-and-after example of making a successful high tech business. White tells this as the story of the technology, the marketplace, and most of all, the story of the people who made these companies happen: Jack Davis, George Canova, Harry Armstrong, Judith Clarke and Craig Burton, to name a few. But the centerpiece to this wonderful story is Ray Noorda, the man who saved Novell, saved the LAN dream, and lead the creation of a brand new billion dollar industry. This book will be of interest if you like: o Tales of true-to-life, red blooded American enterprise happening. o Tales of how people transform technologies with interesting potential into products that customers are excited to buy. How engineering, marketing, finance, and hard working people must all pull together to make a megahit like Netware. o Tales of how delicate and dynamic the business process really is. How much changes from day-to-day and how much hard work, persistence and experimenting goes on behind every business success. This is a story for those who are tired of hearing about business greediness and instead want to hear about business greatness. For, above all, the Novell story was a story of history making, of doing the right things to make all our lives better, and those who participated knew that, and loved it.

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