Customer Reviews for

Sway: The Irresistible Pull of Irrational Behavior

Average Rating 3.5
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Most Helpful Favorable Review

2 out of 2 people found this review helpful.

Great Topic. Great Book!

We all make mistakes. Some minor, others, life-changing. Obtaining all the knowledge we can about this field will enhance our time on earth. Based on great stories and solid research, this fun book takes a meandering stroll down the beaches of behavioral and social scie...
We all make mistakes. Some minor, others, life-changing. Obtaining all the knowledge we can about this field will enhance our time on earth. Based on great stories and solid research, this fun book takes a meandering stroll down the beaches of behavioral and social science. Along the way, we find pearls of wisdom.

In light of the lessons I learned in this book, I will now have to go back and re-read Blink: The Power of Thinking Without Thinkingby Malcolm Gladwell whose lessons I have been applying at work and home. This book - in a way - is the opposite of Blink whereby our intuition does not rush in to save the day.

I applaud the lack of digressions and tangents. Too often, this type of book leaves the subject matter to discuss an area the reader has not interest in. My only negative critique is that this is really more of a subject for a magazine or journal article rather than a full-blown book length treatment. Still, I really enjoyed the book and hope you find this review helpful.

Michael L. Gooch, SPHR

posted by M_L_Gooch_SPHR on October 26, 2008

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Most Helpful Critical Review

5 out of 5 people found this review helpful.

Comically Inept

At the end of Chapter Two, the authors engage in precisely the sort of dead head logic they lampoon in Chapter Three, which is where I stopped reading. This is the sort of breezy faux scholarship that department heads are forever force feeding middle management. If you ...
At the end of Chapter Two, the authors engage in precisely the sort of dead head logic they lampoon in Chapter Three, which is where I stopped reading. This is the sort of breezy faux scholarship that department heads are forever force feeding middle management. If you want to learn about human nature, you'll get more by sharing two drinks with a bartender -- about what this book costs.

posted by sstinson on December 29, 2008

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  • Anonymous

    Posted November 4, 2010

    Perspectives

    All in all, this was a book that starts of great and plummets down towards. There was some good insight on a part of our irrational behavior.But it seemed rather broad without a clear answer.This is all tolled from his perspective; unfortunately. And supported by some facts to prove his point.Not say that he is complete wrong, he did have intriguing descriptions regarding to how we make our judgment call's.
    This book is worthing read, I might have not found everything worth while because I couldn't apply it to my past experiences. But I did learn a little more about irrational behavior then, I would have not reading. There are a hand full of great description that I found beneficial to me. There were interesting ideas that if acknowledged can help us realize a little bit more about our decisions. I have learned that it's amazing that even thought we all think differently and processes information differently. There is a similarity in how our decision making can be mislead or "swayed" and that is where we all fail and make potential mistakes. I would say that if you get this book it's important to read till the end. Also, to have an open mind while reading not everything might apply to you.

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