Customer Reviews for

Switch: How to Change Things When Change Is Hard

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Most Helpful Favorable Review

48 out of 48 people found this review helpful.

Switching "On" Your Emotional Intelligence

Switch is a compelling, story-driven narrative the Heaths use to bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can engage our emotions and reason to create real change. Books like this (Emotion...
Switch is a compelling, story-driven narrative the Heaths use to bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can engage our emotions and reason to create real change. Books like this (Emotional Intelligence 2.0 is another great one) provide practical "how-tos" that add so much value for me. It has a test that tells you how good you are at keeping The Rider in control.**

Switch is arranged around an analogy that illustrates the crux of emotional intelligence: when making a decision we are typically torn between our rational, logical reasons and our emotional, intuitive feelings. Chip and Dan ask us to imagine an Elephant and its Rider (the mahout). The Rider represents the rational and logical. Tell the Rider what to do, provide a good argument and the Rider will do it. The Elephant, on the other hand, represents our emotions, our gut response. If the Rider can direct the Elephant down a well-prepared path then there is a good chance for change. Otherwise, the massive elephant is bound to win.**

The book is structured into three sections, each one suggesting specific behaviors you can follow:**

I. Direct the Rider:
- Find the bright spots
- Script the critical moves
- Point to the destination**

II. Motivate the Elephant:
- Find the feeling
- Shrink the Change;
- Grow your people**

III. Shape the Path:
- Tweak the environment
- Build habits
- Rally the herd**

All in all, it's an effective and memorable illustration of emotional intelligence.

posted by Bob-Hayden on January 5, 2011

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Most Helpful Critical Review

4 out of 7 people found this review helpful.

Borring...

Not that great and not that useful to be honest. Theres a lot of false hope in the book

posted by zambigo on January 11, 2012

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  • Anonymous

    Posted January 11, 2012

    Borring...

    Not that great and not that useful to be honest. Theres a lot of false hope in the book

    4 out of 7 people found this review helpful.

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