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Anonymous
Posted March 3, 2006
Quick summary of big picture, but too consumer focused
I enjoyed reading the book, and found specific sections very helpful in how it conveys the quantitative concepts. Particularly the financial models (cash flow, NPV). The qualitative ones (such as organizational behavior) are not as easily conveyed. Its not a limitation of the book, but more because the topic requires much more indepth conversation and discussion. My only criticism is that the longest chapter (the marketing) captures some key concepts, but is heavily focused on consumer goods. The examples and analogies are all related to commodity or end-consumer goods. This chapter coull use a good business to business angle.
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Anonymous
Posted November 24, 2000
A self study must read!
Wonderful book for small and medium size business managers who are responsible for effecting change. Complex courses broken down into their component parts, easy to follow and understand. Great book for anyone in a product related business. Not the exact approach for service related businesses.
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Anonymous
Posted May 2, 2000
Simple, easy to understand information for Non-business minded people
Bening an RN, with NO business/management background, I was worried that I would not grasp the salient points of this book. However, I was dead wrong. Its easy, interesting and fun to read. I really feel it has prepared me for the 'real' MBA
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Anonymous
Posted February 10, 2000
This book delivers!
Just as I had used Cliff's Notes in high school, this book boils down the nuts and bolts of an MBA with examples and case studies. It is not too technical either, but the knowledge is very applicable to using it on the job. I used the marketing chapter to write a marketing plan, just like an MBA. It is most definitely not a dry text book, there are a few cartoons and the writing is very conversational. I bet it would be real helpful if you were applying to B-school or just wanted the MBA tools to use.
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Anonymous
Posted January 6, 2010
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Anonymous
Posted January 20, 2010
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Anonymous
Posted June 21, 2010
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Anonymous
Posted July 1, 2011
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Anonymous
Posted January 24, 2010
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Anonymous
Posted January 7, 2010
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Anonymous
Posted May 4, 2011
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Anonymous
Posted March 25, 2010
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Anonymous
Posted January 12, 2010
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Anonymous
Posted July 5, 2011
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Anonymous
Posted November 26, 2011
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Anonymous
Posted October 12, 2010
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Anonymous
Posted March 19, 2010
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Anonymous
Posted January 17, 2010
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Anonymous
Posted January 5, 2010
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Anonymous
Posted May 12, 2012
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