Customer Reviews for

The Thank You Economy

Average Rating 4
( 32 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 6 review with 3 star rating   See All Ratings
Page 1 of 1
  • Posted April 19, 2011

    Helpful but not Groundbreaking

    I looked forward to reading this book because I've been a big fan of Gary for a long time. He was one of the first to utilize social media as a primary marketing channel to grow business.

    The book is good, but not great. His writing style is easy going and easy to absorb. His descriptions and explanations are good. Overall, he clearly understand the space and what it means to be marketing in the social space. There is a clear difference between broadcast media and social media and he walks through the differences.

    There were two things about the book that bothered me: 1) some of the business acumen was questionable. One my favorite quotes, "Wall St requires firms to be very short term profit driven." If only we could all think long term . . no need for budgets or profit targets. As with most social pleas, the ROI of efforts are hard to pin down in $ and cents. He goes a bit overboard trying to explain the value of having advocates. He should have focused on the obvious - you converse with your customers - you have a free channel of distribution.

    2) and this one is tough . . .anytime someone writes about their experience, its hard for them not to gloat about how awesome they are. Gary doesn't do it too much, but he does drag his ego into a few chapters. I'm sure it works for wine library - I'm not sure his approach would work at larger companies. If it did, they'd likely rename "work" "play".

    Otherwise it is a good read if you want to understand social efforts. There wasn't anything in this book that a user can't find on well read blogs or even on techcrunch. Similar to Groundswell - - it didn't shed light on anything new. Just reinforced how amazing the social space can be if used properly.

    Can one find out how to use social properly by reading the book? - yes. So, mission accomplished.

    3 out of 3 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted May 29, 2011

    Meh starts strong but rambles by the end

    Lots of good stuff to start but it turned too shallow by books end. Gary is great and should be followed. Book? Not so much.

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted April 2, 2011

    more from this reviewer

    What I say about you is more important than what YOU say about you.

    Excellent follow-up to the author's first book (Crush It!: Why NOW Is the Time to Cash In on Your Passion) and specifically deals with using every tool available to a business in order to show that they love and appreciate their customers. Businesses think they've got this covered "we say 'hello and have a nice day' everytime a customer buys from us" and they couldn't be more wrong. Saying "thank you" with style, panache, personality, and (most importantly) a personal touch is the way companies like Zappos, CD Baby, and (sadly) only a very few others (some of whom are profiled in the book) are standing out in a business environment where what a person's friends say about your business is waaay more important that what a brochure or advertising campaign says about a business.

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted January 29, 2012

    Useful just don't expect too much

    An easy read with useful information surrounding increasing customer service and how in the age of cloud computing nearly everywhere is media is relevant and powerful, but he drags on in places and the book is full of fluff. A decent read.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 15, 2011

    No text was provided for this review.

  • Anonymous

    Posted June 17, 2011

    No text was provided for this review.

Sort by: Showing all of 6 review with 3 star rating   See All Ratings
Page 1 of 1