Customer Reviews for

The Thank You Economy

Average Rating 4
( 32 )
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Sort by: Showing all of 6 review with 3 star rating   See All Ratings
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  • Posted April 19, 2011

    Helpful but not Groundbreaking

    I looked forward to reading this book because I've been a big fan of Gary for a long time. He was one of the first to utilize social media as a primary marketing channel to grow business.

    The book is good, but not great. His writing style is easy going and easy to absorb. His descriptions and explanations are good. Overall, he clearly understand the space and what it means to be marketing in the social space. There is a clear difference between broadcast media and social media and he walks through the differences.

    There were two things about the book that bothered me: 1) some of the business acumen was questionable. One my favorite quotes, "Wall St requires firms to be very short term profit driven." If only we could all think long term . . no need for budgets or profit targets. As with most social pleas, the ROI of efforts are hard to pin down in $ and cents. He goes a bit overboard trying to explain the value of having advocates. He should have focused on the obvious - you converse with your customers - you have a free channel of distribution.

    2) and this one is tough . . .anytime someone writes about their experience, its hard for them not to gloat about how awesome they are. Gary doesn't do it too much, but he does drag his ego into a few chapters. I'm sure it works for wine library - I'm not sure his approach would work at larger companies. If it did, they'd likely rename "work" "play".

    Otherwise it is a good read if you want to understand social efforts. There wasn't anything in this book that a user can't find on well read blogs or even on techcrunch. Similar to Groundswell - - it didn't shed light on anything new. Just reinforced how amazing the social space can be if used properly.

    Can one find out how to use social properly by reading the book? - yes. So, mission accomplished.

    3 out of 3 people found this review helpful.

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  • Posted May 29, 2011

    Meh starts strong but rambles by the end

    Lots of good stuff to start but it turned too shallow by books end. Gary is great and should be followed. Book? Not so much.

    2 out of 2 people found this review helpful.

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  • Posted April 2, 2011

    more from this reviewer

    What I say about you is more important than what YOU say about you.

    Excellent follow-up to the author's first book (Crush It!: Why NOW Is the Time to Cash In on Your Passion) and specifically deals with using every tool available to a business in order to show that they love and appreciate their customers. Businesses think they've got this covered "we say 'hello and have a nice day' everytime a customer buys from us" and they couldn't be more wrong. Saying "thank you" with style, panache, personality, and (most importantly) a personal touch is the way companies like Zappos, CD Baby, and (sadly) only a very few others (some of whom are profiled in the book) are standing out in a business environment where what a person's friends say about your business is waaay more important that what a brochure or advertising campaign says about a business.

    2 out of 2 people found this review helpful.

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  • Posted January 29, 2012

    Useful just don't expect too much

    An easy read with useful information surrounding increasing customer service and how in the age of cloud computing nearly everywhere is local..social media is relevant and powerful, but he drags on in places and the book is full of fluff. A decent read.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 15, 2011

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  • Anonymous

    Posted June 17, 2011

    No text was provided for this review.

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