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The $10 Trillion Dollar Prize: Captivating the Newly Affluent in China and India

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  • Posted December 16, 2012

    Claim your share of The $10 Trillion Prize

    Claim your share of $10 Trillion: This book tells you how. At first glance, “The $10 Trillion Prize” is a must for anyone doing or planning on doing business in China and India; on second thought, any business leader worth his/her bonus should read this book. Here’s why: The authors –world-leaders in their field– estimate that consumer markets in China and India will triple by 2020, amounting to $10 trillion (annually!) – dwarfing the North American and European markets. Which company in its right mind wouldn't want to win its share in this once-in-a-lifetime prize? This book provides business leaders and entrepreneurs with the blueprint for this quest. In addition, the quality/value strategies laid out in “The $10 Trillion Prize” couldn't be more relevant today also in other markets around the world: emerging economies as well as established (but battered) economies such as North America and Europe. Based on scintillating research, “The $10 Trillion Prize” explains and showcases the different types and tiers of consumers in the two giant economies, their preference and aspirations. I particularly liked the little vignettes of Chinese and Indians consumers and their choices, sprinkled throughout the book. Why do they do the things they do? What do they dream of? What do they want? The vignettes give you the answers. “The $10 Trillion Prize” also makes you wonder which business concepts would work in other cultures. For example, why is KFC the big hit in China?! Long story short, “The $10 Trillion Prize” is insightful, intelligent, in-depth – and a pleasure to read. I highly recommended “The $10 Trillion Prize.” Someone will win the $10 Trillion. Miss out at your own peril.

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