BN.com Gift Guide
Customer Reviews for

The $10 Trillion Dollar Prize: Captivating the Newly Affluent in China and India

Average Rating 5
( 1 )
Rating Distribution

5 Star

(1)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
Page 1 of 1
  • Posted December 16, 2012

    Claim your share of The $10 Trillion Prize

    Claim your share of $10 Trillion: This book tells you how. At first glance, “The $10 Trillion Prize” is a must for anyone doing or planning on doing business in China and India; on second thought, any business leader worth his/her bonus should read this book. Here’s why: The authors –world-leaders in their field– estimate that consumer markets in China and India will triple by 2020, amounting to $10 trillion (annually!) – dwarfing the North American and European markets. Which company in its right mind wouldn't want to win its share in this once-in-a-lifetime prize? This book provides business leaders and entrepreneurs with the blueprint for this quest. In addition, the quality/value strategies laid out in “The $10 Trillion Prize” couldn't be more relevant today also in other markets around the world: emerging economies as well as established (but battered) economies such as North America and Europe. Based on scintillating research, “The $10 Trillion Prize” explains and showcases the different types and tiers of consumers in the two giant economies, their preference and aspirations. I particularly liked the little vignettes of Chinese and Indians consumers and their choices, sprinkled throughout the book. Why do they do the things they do? What do they dream of? What do they want? The vignettes give you the answers. “The $10 Trillion Prize” also makes you wonder which business concepts would work in other cultures. For example, why is KFC the big hit in China?! Long story short, “The $10 Trillion Prize” is insightful, intelligent, in-depth – and a pleasure to read. I highly recommended “The $10 Trillion Prize.” Someone will win the $10 Trillion. Miss out at your own peril.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews
Page 1 of 1