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The 60 Second Innovator: Sixty Solid Techniques for Creative and Profitable Ideas at Work

Average Rating 4.5
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  • Posted August 23, 2010

    more from this reviewer

    Encouraging guide to innovation

    Innovation is a chic buzzword constantly bandied about in the modern business world. Popular thought supports the idea that innovation is essential to thrive, or even merely survive, in the competitive global economy. In this quick read, motivational speaker and business author Jeff Davidson outlines 60 strategies for boosting your creative juices, from brainstorming to positive self-talk, from meditation to the Japanese philosophy of Kaizen. Ironically, though the book is about innovation, it cites many well-known techniques that rely on tried-and-true approaches. And, as Davidson himself explains, many of the tips overlap or even repeat, so you can pick and choose the items that are most relevant to you to study in detail. getAbstract recommends this guide as an introduction to innovation for the business rookie or as a refresher course to anyone feeling creatively stuck in an environment that continually hungers for new ideas.

    6 out of 6 people found this review helpful.

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