The Complete Idiot's Guide to Marketing, 2nd edition: Priceless Pointers on the Classic

The Complete Idiot's Guide to Marketing, 2nd edition: Priceless Pointers on the Classic "Four P's"-Product, Place, Price, and Promotio

by Sarah White
The Complete Idiot's Guide to Marketing, 2nd edition: Priceless Pointers on the Classic

The Complete Idiot's Guide to Marketing, 2nd edition: Priceless Pointers on the Classic "Four P's"-Product, Place, Price, and Promotio

by Sarah White

eBook

$9.99 

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Overview

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: 

•  Guerilla marketing.
•  Marketing to Boomers and Latinos.
•  Online marketing.
•  Targeted, but affordable direct mail.
•  Sample marketing plans for several types of small businesses (as well as a couple of larger projects).
•  Practical, do-it-yourself distribution strategies.
•  Analysis of business segments and trends, and much more.

Product Details

ISBN-13: 9781440696114
Publisher: DK
Publication date: 11/04/2003
Series: COMPLETE IDIOT'S GUIDE Series
Sold by: Penguin Group
Format: eBook
Pages: 464
File size: 3 MB
Age Range: 18 Years

About the Author

Sarah White is a marketing and advertising consultant in Wisconsin. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and a consultant for Adams Advertising Streetwise Advisor.
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