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The Curse of the Mogul: What's Wrong with the World's Leading Media Companies

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  • Posted December 19, 2009

    Investors beware - the media-mogul has your money!

    And Rupert Murdoch is not the worst - indeed, has some "good mogul" potential (but watch out for his successor moguls!). We are beguiled by the iconic names of media mega-companies and the moguls who run them. The moguls' initial inspiration and drive founded and built iconic businesses - names we are all familiar with. But like conquerors of yore, who built empires initially for economic reasons, megalomania takes over from business sense and empire-building becomes the end in itself. Personal aggrandisement and conviction in the infallibility of his business acumen leads the mogul to make irrational business mergers and other deals on a monumental scale, with economically disastrous results. How does he do this, and how are the disasters disguised from Joe Public? He uses your (investors') money as though it were his own, and publicity waffle about "synergy" etc as though the words themselves had value. The eventual fall of a mogul may produce a frisson of pleasure, but meanwhile the returns on investment are appalling. You have been warned! This lively and entertaining book is an eye-opener for all. The specialist can study the tables and figures - the rest of us can skim over those and enjoy the shock-horror of it all.

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  • Posted November 14, 2009

    more from this reviewer

    Great book on the media industry and how it needs to change

    For those interested or involved in the media industry this book makes for a compelling read.

    It aims to provide some "guidelines" for the media industry, by surveying the industry over the last few decades. From interesting anecdotes to detailed analysis, it makes for easy, light reading and builds a strong case for their key points. What's most interesting is that their analysis indicates that conventional wisdom in the media industry is all wrong.

    Whether you agree with their views or not, this book will definitely ask you to think some more about the media industry and the moguls that run it.

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  • Anonymous

    Posted October 5, 2011

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  • Anonymous

    Posted December 12, 2009

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