The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change / Edition 1 by Jennifer Aaker, Andy Smith | | 9780470885604 | NOOK Book (eBook) | Barnes & Noble
The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

3.8 6
by Jennifer Aaker, Andy Smith
     
 

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Proven strategies for harnessing the power of social media to drive social change

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer

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The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change 3.8 out of 5 based on 0 ratings. 6 reviews.
RolfDobelli More than 1 year ago
Social media endow ordinary people with extraordinary powers of communication. You can use these powers to good purpose by following the advice of the husband and wife writing team, Jennifer Aaker and Andy Smith, who collaborated with journalist Carlye Adler. Their "Dragonfly Model" teaches you to harness social media to promote positive social change. The authors include tips, templates and cheat sheets to aid you in your quest, and include shining tales of corporate, nonprofit and individual heroes. Their website connects you with others with whom you can exchange stories and share resources. getAbstract recommends this model to small businesses, nonprofits or any potential hero striving to make a difference.
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