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Posted August 16, 2002
If History Repeats Itself...
Prepare to delve into history with this book. I loved learning about Bernays, and how the world of PR began. Our modern world revolves around the spin cycle, and as a PR student, this book tells the real story behind all of the lessons in the textbooks that I had to read.
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Posted February 22, 2004
Facinating and interesting
Larry Tye tells the fascinating story of Eddy Bernays, one of the major figures in the development of modern Public Relations. Bernays was a nephew of Sigmund Freud and much of his business was based on appealing to peoples psychology. From this book, we can see how Bernays was able to develop PR strategies for so many products such as books and bananas, from Mack trucks to Lucky Strikes and even foreign countries. They are all interesting and amazing. One of the very interesting and knowledgeable thing that Eddy has done was the promotion of Lucky Strike.When tobacco companies (company of Lucky Strike) realized that there was a social taboo against women smoking in public and blocked their road to develop the female market, they found Eddy Bernays for help. He had a parade of women march down a New York City avenue bearing their 'torches of freedom' & soon the taboo was gone. This book is worth to read. However, the author seemed to have a negative thought in writing the story of this ¡¥PR genius¡¦. For every positive thing that the author says about Bernays, there is a negative thing to follow and judge it.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.