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Posted September 8, 2005
Some senior executives are so eager for growth that they gamble their company¿s riches on new business initiatives that will probably fail. Researchers estimate that the failure rate for company-spawned business initiatives is as high as 99%. Authors Andrew Campbell and Robert Park tell companies to be selective about which growth opportunities they pursue - even if that means standing pat and accepting low growth. Growth, they say, is simply not possible at all times for all companies. They provide valuable tools, including a 'traffic light' evaluation filter and a 'confidence check' mechanism, to help you choose and execute new business endeavors. Wall Street has almost no greater profanity than 'low growth,' but if you take seriously your fiduciary duty to spend shareholders¿ dollars wisely, we think you should read this book. In the aftermath of the dot-com crash and the subsequent corporate-governance scandals, the time has come for a sober, systematic approach to growth.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.